Hi, I'm Alex Held.

I'm Alex Held, Lead Data Science at Der Spiegel in Hamburg. Over ten years I've worked across analytics and ML engineering — building data products that improve the business, and making sure the insights behind them actually land.

At Der Spiegel I lead the development of ML- and AI-powered products: content recommendations, churn prediction, engagement scoring, and subscriber lifetime value modelling. I bridge editorial, product, and engineering — and spend a lot of time making sure results are understandable to people, not just models.